The Jordan Tourism Board North America has selected the Tartan Group to represent Visit Jordan across Canada.
Tartan’s experience helps. We’re based in western Canada, but have worked within the international tourism industry for more than 16 years. Our clients include the Cayuga Collection (Central America), Adventure Travel Trade Association, Aboriginal Tourism Canada, and Destination Canada (Connecting America), along with many of Canada’s signature experiences.
“Canada continues to be within our top five markets for Jordan and thanks to the efforts of Frank and Marie LeFleche, who led our efforts within the Canadian market for over 12 years, Canadians’ desire to visit Jordan remains strong,” says Asfour.
Travel to Jordan by Canadians increased by 22 per cent in the first quarter of 2017 compared to the first quarter of 2016, and the goal is to maintain JTBNA’s strong relationships with the Canadian tourism industry, while continually promoting the diversity of travel experiences to Canadian consumers.
“I look forward to bringing Jordan’s many amazing stories and experiences to every corner of Canada,” says Campbell. “My first visit to Jordan was in 2012 where I spoke about marketing ecotourism and authentic experiences and I fell in love with the destination. I have big shoes to fill following in Marie and Frank’s footsteps, and they have created such a solid foundation for us to build upon.” Assisting Campbell at Tartan will be industry veterans Sue Bosdet and Avril Matthews. Collectively they have more than 60 years of tourism industry experience.
2017 is gearing up to be a significant year for Jordan, with the launch of the iconic Jordan Trail, a 650-kilometre continuous route that spans the entire country of Jordan. Hikers may opt to challenge themselves for the approximately 36 days it takes to hike the full route or incorporate sections of the trail into their own Jordan journey.
There are also more than a dozen significant new hotel openings across the country including Fairmont (Amman) St Regis (Amman), W (Amman) Hyatt Regency (Aqaba), Jumeirah (Aqaba), and the Hilton Dead Sea Resort & Spa.
JTBNA will be hosting the Adventure Travel Trade Association’s (ATTA) AdventureNEXT Near East. The first travel conference of its kind in the region will be held on the shores of the Dead Sea and has attracted global adventure travel professionals including Canadian tour operators and travel media to connect and build partnerships with Jordan and regional tour operators. It is the launch of what will become an annual event, showcasing the region to influential travel leaders from around the world.
About the Jordan Tourism Board
The JTB was officially launched in March 1998 as an independent, public-private sector partnership committed to utilizing marketing strategies to brand, position and promote the Jordan tourism product as the destination of choice within international markets. The adopted strategies are tuned to reflect the true image of the Jordan tourism product, being a cultural, natural, religious, adventurous, leisure and MICE destination. The JTB has eleven offices in Europe and North America.