With a head office in Victoria, British Columbia, a satellite office in New York City, and associates based in Miami, Seattle, Vancouver, and Portland, Tartan comprises an experienced team of communicators, with expertise in all aspects of marketing, public and media relations. We specialize in destinations, and believe in the power of sustainable travel to transform the planet. We excel at strategic planning, business development, and connecting the right people to the right stories and partnership opportunities. We embraced the power of social media and “friend of mine” awareness years ago, and have an excellent reputation for content creation, curation and building strong, engaged communities for our clients, online and off.
Our public relations and marketing tool kit is extensive and we deploy the right tools to fit a client’s needs.
- Destination consulting
We help clients transform the places in which they work in to be models of sustainability by providing industry research, facilitating partnerships, and assembling thought leaders around a topic.
- Media relations
We maintain a strong network of traditional, digital, and social media relationships and can help clients place stories with the right outlet or influencer.
- Crisis communications
We help clients face the unexpected, setting up a crisis plan before the worst happens. When it does, we help craft clear and transparent messaging to minimize damage and recover quickly.
- Media training
We can help you share your story and prepare for broadcast, print, and phone interviews by defining key messaging, providing talking points, and setting up one-on-one coaching.
- Travel trade relations
Our understanding of travel trade marketing yields bottom-line results. Our deep relationships in the travel trade allow us to develop and implement strategic b-to-b marketing plans for our clients.
- Content/digital/social marketing
Whether improving your SEO, hiring an influencer, or giving your website more bang, we develop programs across earned, paid, and owned channels.
Our recommendations to our clients always begin with solid research, whether gaining insights from media and trade databases, perception studies, or original stakeholder analyses.